Last week, Eric Robinson, principal of RODE, participated in New England Real Estate Journal’s Retail and Restaurant 2016 Summit on the “Retail Construction, Design Trends” panel.
One of the highlights from this event was the discussion around the marketing buzzword omni-channeling and its impact on the built environment. Omni channeling describes the evolution of the traditional user experience into a seamless one where consumers can engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media.
Eric discussed this trend as it relates to the work of RODE, where the development of our designs are now incorporating this seamless experience within our mixed use projects in order to meet the expectations of today’s users. We achieve this by blending the hospitality experience between the individual units, residential lobbies and the typical restaurant space. The integration of ‘omni-channeling’ in architecture causes the once clearly defined lines of living and amenity space to become blurred, resulting in a more thoughtful and wholesome “blank” experience.